Chief Executive Officer



Chief Executive Officer


“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

Warren Buffett

About Me

Michael Max is the founder and Chief Executive Officer of Woork, the tech startup transforming the way real estate agents work by streamlining their business workflow using artificial intelligence to drive productivity and achieve sales success. Michael is a determined entrepreneur and business leader known throughout the community for his electrifying passion. He is a creative strategist with a profound understanding of real estate and customer experience. With extensive experience in sales and marketing; Michael works closely with his talented team to create beautiful software that continues to set industry standards and challenge the status quo that delivers value to all salespeople.

CEO @ Woork.io

Founder and business strategist with a passion for disruptive technology and AI


Postgraduate level in Business, specialising in Finance, IB, and Marketing


Investing in startup companies, stock markets, New Zealand property and people


Supporting our students, the local community and the next generation of entrepreneurs 

Real Estate Agent

Qualified Real Estate Salesperson licensed under the New Zealand REAA 2008


United States – New Zealand Embassy Youth Council Member 2017, 2018

Curriculum Vitae



Matt Stenton

“Michael is the activator and lead inspiration for entrepreneurs in the Auckland region. With experience working with some of the most successful business people in New Zealand, and consumer experience. Michael is a mentor and champion for hundreds of young innovators right across Auckland and New Zealand – connecting, driving, and supporting their ideas and aspirations in enterprise, business and the start-up world.”

Young Enterprise Scheme Regional Coordinator – ATEED

Adam Ellington

“I have known Michael both personally and professionally for 9 years, upon meeting him, it became very clear that Michael was extremely switched on and a proactive and innovative entrepreneur who’s ideas and passion for influencing the masses and changing the world is contagious.

Michael has acted as a mentor to me in many ways over the last 5 years, added value across several businesses I have been involved with and Michael has always been excited to help get stuck into breaking and pulling apart any idea to validate whether it’s is viable and worthy of more thought.

Further to this, Michael has provided meaningful and actionable recommendations specifically around: Sales, business strategy and innovation, all of which has had an impact on lifting our bottom line and further cementing market share.”

Founder – Brighter Smile

Steen Nielsen

“I thoroughly enjoy working with Michael, and believe he will truly be a valuable asset to any team. Michael is honest, reliable, and incredibly hard-working. Beyond that, he is a quick learner and smart worker who has an eye for detail. Along with being multi-talented, Michael gets along with everybody in the company. He is a positive individual, effective communicator and works extremely well within a team. 

Team Leader – Ray White Remuera

James Harvey Gibbons

“After seeing numerous results of success with local businesses and rapidly growing startups Michael has consulted to, I knew I had to approach him to ensure the development of my trade company.
Michael is thorough, consistent and timely with his strategies and passing of knowledge with his clients. With all my behind the scenes work now streamlined and future-proof, I can safely say Michael’s advice, structuring and support have laid solid foundations for my company to build upon. I look forward to seeing what other ventures Michael assists to absolute success in the near future.”

Founder – Kleo

Maisie Wong

“Michael worked in our finance department; he demonstrated a positive work attitude and interacted closely with many of our employees. During his time with us Michael presented himself as someone with character and personality, who consistently delivers work of an excellent quality and holds himself to a high ethical standard.”

General Manager – Minmetals

Say Hello

Auckland, New Zealand
(+64) 21 177 6688
(+64) 9 216 8543